Programme of the IDEAlaboratory

Eksperimenta! invites you to join the IDEAlaboratory which takes place on 20–21 October from 11 am to 14 pm at the triennial exhibition in Tallinn Art Hall (Vabaduse väljak 8).

This time we will study economy by using artistic methods and vice versa, because art and economy share an intriguing relationship: on the one hand, they are largely based on the same grounds, the social psychology. On the other, they share an ignoring and combative love-hate relationship. Each expert will contribute to the discussion with their specialist perspective, and in addition to their presentations, they will give feedback to 2–4 works by young artists at the exhibition. This will unveil a multitude of semantic layers in the works, bringing together different perspectives and creating new ideas and associations.

To participate in the IDEAlaboratory, please register here.

Participation with the exhibition ticket (6 / 3 EUR) with no additional costs.

IDEAlaboratory is supported by Estonian-English simultaneous interpreting service.

Registration is open until 19 October. Be fast – the number of participants is limited!

20 October

10:30 Welcome! Coffee and registration.

11:00 Linnar Viik is the person that helps others make their ideas become a reality and use technology for the benefit of the society – he works as an innovation coach and advisor. For the past 22 years Linnar has been advising the Estonian Government on digital issues. He has given lectures on innovation and digital transformation in various European universities and has been an investor and entrepreneur in mobile and software business.

Linnar will reflect on the creative and artistic aspirations in the present hyper rich information space, from the perspective of innovation, creativity and communication.

12:00 Ott Jalakas represents the international world of start-ups, seeking to make the seemingly impossible things possible.

The story of Lingvist starts with the Hadron Collider in CERN, where the co-founder of our company worked in a team that discovered the Higgs boson. He had been living in the French-speaking part of Switzerland for several years without having properly learned the local language. He had no time for a language school, and other learning methods based on a computer or books could not teach a language contemporary and practical enough… So he decided to approach to language learning as a mathematical problem and design a prototype for a study program. Each day we take a step towards fulfilling our goal of introducing the future of fast and productive language learning to the world. How this is done will be described in more detail in the presentation.

12:30 Raimo Matvere is the Content Manager of the Telliskivi Creative City

Why and how did the Siberian flying squirrel, the cat with a black box and Kalevipoeg move to Telliskivi Creative City?

Street art is always self-inflicted, often considered problematic and unwanted by the city or state authorities, and also rather uncontrollable. Telliskivi Creative City has taken a crazy position in their territory: curating street art and inviting great art to join us. This is indeed possible!

My presentation describes how about a dozen street art pieces have found their way to the walls of the Creative City in the past four years.

Why are we doing this, and for whom? Do we throw money out of the window by ruining house walls or is it a good investment? What is the life of these walls like after the completion of the works? The presentation also includes a couple of funny/entertaining stories about the making of the pieces.

13:00 Redas Diržys is a Lithuanian art teacher and activist, the organiser of the „Art Strike” („Meno streiko“).

The performance of the Three-Sided Football Session uncovers the nature of three-sided football through presentation and practical exercises.

Instead of creating a classical bipolar tension between two antagonist fields of human specialisations, I want to employ triolectics by adding a third party with equal rights. This could be a situation where students and teachers study and explore something new together on the same position which is neither economic, nor artistic.

The discussion about the dichotomy of art and economy is possible precisely because of the very premise that students (the target group) are considered to be neutral (without a position – the same way as the working class) in any capitalist discourse.

Instead of only one supposed opposition of economy and arts, this particular case of triolectics offers us three simultaneous oppositions: economy vs imagination, art vs instrumentalization and students vs education. During the game all these possible oppositions will merge and fade away many times over. We are also able to see here whether art teachers still deal with imagination, because it seems that these days they have in fact become teachers of economy.

Most fascinating about this situation is the fact that interpretation of artworks and feedback will be expressed in non-verbal form, which is equally easy to understand for all participants.

The rules of the game can be found here:

13.30 Conclusion of Day 1 – creative engagement practices

21 October

10:30 Welcome! Coffee and registration.

11:00 Heie Marie Treier is an art critic and the Lecturer of Art History and Art Theory at the Baltic Film and Media School by the Tallinn University. She became interested in the subject of art and economy already when the postmodernist model of art arrived in Estonia. Later on, a deeper understanding has been added to her initial joy of discovery.

Art’s relationship with economy and vice versa is a never-ending topic in the capitalist society. It includes many aspects, but this presentation focuses on a longer perspective, studying the way different generations of artist have dealt with this relationship, from principled ignoring to Marxist critique or public cynical exploitation. Behind all these choices there are certain traits of thought and philosophical preferences which would be interesting to study more closely.

12:00 Joanna Black is the Professor of Art Education in the Faculty of Education at
the University of Manitoba, Canada. Her research interests encompass human
rights, Indigenous art, new media pedagogy and digital art technologies in
relation to art education. She has received awards for her research from
the Centre for Human Rights Research at the University of Manitoba, and
from the Manitoba Education Research Network, and she has recently written
a book called “Youth Practices in Digital Arts and New Media”.

Art and the Economy: Contemporary Canadian Indigenous Art and Art Education

In light of the post-colonial landscape in art and art education in Canada, Joanna Black will be talking about her research in this area through the Winnipeg Art Gallery. She will be discussing the influence of colonialism to four contemporary Indigenous artists and how power relations and the economy have had a huge impact upon their lives and their artworks.”

12:30 Hedi Vaikjärv is a marketing manager of the family business Vunder.
“Inspiring art teacher – a pioneer in entrepreneurship”
Art world and entrepreneurship have often been opposed to each other  or even more, divided into isolated boxes where there’s no interaction between the two areas.
In reality a truly inspiring art teacher with his/her fanaticism can lead students to the road of entrepreunership. Ideally,  creativity, openness to new ideas, and love for art will be intwerwoven with each other on the road of entrepreunership and will pass on to subsequent generations.

13:00 Estêvão Haeser and Viviane Diehl are Brazilian art teachers and artists who will interpret in their presentation the works displayed at the triennial, both verbally and through pictures. And maybe even through sound.

13:30 Conclusion of Day 2 – creative engagement practices

Both days of the IDEAlaboratory are moderated by Stuart Garlic, a British journalist, blogger and lecturer.


Kalli Kalmet